Coaching
with Sei
Coaching
with Sei
Succeed by being uniquely you.
Succeed by being uniquely you.
Hello,
potential
Hello,
potential
It is a strong belief of mine that nobody is perfect. We are all collections of the good, the bad, and the downright ugly. Mostly, we are all bundles of ‘confusing’. I also believe in my heart that we all have the capacity to be brilliant — at something, some of the time.
And, with the right conditions, we can be goddamn brilliant, so much of the time.
Because we are all imperfect in different ways, teams and collaboration are all the more important. Together, we can achieve far more than the sum of our parts.
It is a strong belief of mine that nobody is perfect. We are all collections of the good, the bad, and the downright ugly. Mostly, we are all bundles of ‘confusing’. I also believe in my heart that we all have the capacity to be brilliant — at something, some of the time.
And, with the right conditions, we can be goddamn brilliant, so much of the time.
Because we are all imperfect in different ways, teams and collaboration are all the more important. Together, we can achieve far more than the sum of our parts.
Three principles
These gains do not come naturally or easily. They come with intention, practice and courage.
These gains do not come naturally or easily. They come with intention, practice and courage.
Intention, to try to create greatness together — the opposite of ‘my way or the highway’
Practice, so that the new behaviours become second nature, freeing your energy to focus on the work itself
Courage, to keep choosing discomfort over what you are used to
My Value
My Value
Crucially, you can only practice what you know. This is where I come in.
I have always relished change and ambiguity. I am comfortable in the grey. I can help you not only function but thrive here also.
My disposition and skillset are incredibly startup-friendly. I know how great product management, design, and development teams look and feel. I enjoy facilitating change and creating conditions within people and teams to make the most of everyone’s abilities, to achieve results.
The icing on the cake is my striving for simplicity. Today’s world needs more people who put the effort into keeping things clear and simple, for everyone’s sake.
So, in simple terms, I can help you stop spinning in place and learn to focus your energy on the things that matter, consistently, to get the results you want.
Crucially, you can only practice what you know. This is where I come in.
I have always relished change and ambiguity. I am comfortable in the grey. I can help you not only function but thrive here also.
My disposition and skillset are incredibly startup-friendly. I know how great product management, design, and development teams look and feel. I enjoy facilitating change and creating conditions within people and teams to make the most of everyone’s abilities, to achieve results.
The icing on the cake is my striving for simplicity. Today’s world needs more people who put the effort into keeping things clear and simple, for everyone’s sake.
So, in simple terms, I can help you stop spinning in place and learn to focus your energy on the things that matter, consistently, to get the results you want.
Who Is
This For?
Who Is
This For?
Individuals driven to change
I work with people in a wide range of positions including founders, team leaders, and those aspiring to take on their first manager role. I work best with people in creative, problem-solving and building disciplines such as Design, Product and Engineering.
People usually come to me when they are:
Feeling stuck and unsure how to grow
Struggling with confidence, especially as they venture into the NEW
Wanting to drive change and have more influence
I work with people in a wide range of positions including founders, team leaders, and those aspiring to take on their first manager role. I work best with people in creative, problem-solving and building disciplines such as Design, Product and Engineering.
People usually come to me when they are:
Feeling stuck and unsure how to grow
Struggling with confidence, especially as they venture into the NEW
Wanting to drive change and have more influence
The ambitious and open-minded
The common thread across everyone I work with is that they, like me, are ambitious lifetime learners. My clients know that they could be having more impact and creating more value. They are also open-minded and willing to experiment. Lastly, they embrace and respect the soft things that make us human.
The common thread across everyone I work with is that they, like me, are ambitious lifetime learners. My clients know that they could be having more impact and creating more value. They are also open-minded and willing to experiment. Lastly, they embrace and respect the soft things that make us human.
Wider Impact
Wider Impact
Organisations limbering up
I enjoy working with whole teams because it can be the most direct way to create lasting change that translates to business performance.
I enjoy working with whole teams because it can be the most direct way to create lasting change that translates to business performance.
"The chain is only as strong as its weakest link"
-Thomas Reid-
"The chain is only as strong as its weakest link"
-Thomas Reid-
Founders and teams from startups and scaleups work with me at critical inflection points whether it be launching a new product, entering a new market, or transforming to a product-operating-model.
Successfully doing things differently as a group to achieve previously-unattainable results requires tactful communication, strong accountability and an experienced hand.
With my help, organisations can:
Unlock cross-functional collaboration
Make meetings more productive
Protect the essence of your culture while scaling
Founders and teams from startups and scaleups work with me at critical inflection points whether it be launching a new product, entering a new market, or transforming to a product-operating-model.
Successfully doing things differently as a group to achieve previously-unattainable results requires tactful communication, strong accountability and an experienced hand.
With my help, organisations can:
Unlock cross-functional collaboration
Make meetings more productive
Protect the essence of your culture while scaling
Who I've Worked With
Who I've Worked With
How Does
It Work?
How Does
It Work?
Format
Coaching sessions happen virtually, either 1:1 or as a group. They are not rigid in structure. They may involve some physical movement. They require an element of trust in the process. They are always 100% focussed on your evolution.
Coaching sessions happen virtually, either 1:1 or as a group. They are not rigid in structure. They may involve some physical movement. They require an element of trust in the process. They are always 100% focussed on your evolution.
Schedule
My coaching is highly personalised to each client and our agreed goals. An example format might be 90-minute sessions every two weeks.
My coaching is highly personalised to each client and our agreed goals. An example format might be 90-minute sessions every two weeks.
What Next?
What Next?
Chemistry is vital. If you are interested in working with me, get in touch at sei@moonstory.co.uk with your story and what you are looking for.
If I think I can help, we will start with a non-obligatory call to see if we vibe. ✨
Chemistry is vital. If you are interested in working with me, get in touch at sei@moonstory.co.uk with your story and what you are looking for.
If I think I can help, we will start with a non-obligatory call to see if we vibe. ✨
© Moonstory Ltd. 2025